Social Media Revolution


Socialnomics put together a great video that demonstrates the growing marketing power for companies that use and learn to master social media tools, social networks and content optimized for mobile devices.

The video has a ton of very powerful stats on targeting and communicating effectively and honestly with consumers and show consumer trends that have only continued to accelerate in the direction indicated by the video.

“Over 96% of Generation Y-ers have joined a social network.”

“Social media has overtaken porn as the #1 activity on the web.”

“1 out of 8 couples married in the U.S. last year met via social media.”

“Facebook added over 100 million users in less than 9 months”

“iPod application downloads hit 1 billion in 9 months”

“If Facebook were a country, it would be the 4th largest.”

“80% of companies use LinkedIn as their primary tool to find employees.”

“The fastest growing segment on Facebook is 55-65 year-old females.”

“>80% of Twitter usage is on mobile devices — people update anytime, anywhere.”

“YouTube is the second largest search engine in the world.”

“Wikipedia has over 13 million articles – studies show it’s more accurate than Encyclopedia Britannica.”

“There are over 200,000,000 blogs. 54% of bloggers post content or Tweet daily.”

“25% of search results for the world’s top 20 largest brands are links to user-generated content.”

“34% of bloggers post opinions of products & brands.”

“People care more about how their social graph ranks products and services than how Google ranks them.”

“78% of consumers trust peer recommendations. Only 14% trust advertisements.”

“Only 18% of traditional TV campaigns generate a positive ROI.”

“25% of Americans in the past month said they watched a short video … on their phone.”

“35% of book sales on Amazon are for the Kindle.”

“24 of the 25 largest newspapers are experiencing record declines in circulation.”

“More than 1.5 million pieces of content are shared on Facebook daily.”

Still think social media is a fad?

New Video 2.0 Website to come from NBC and News Corp


I’m not sure who would really want to go head to head with Google, but apparently the answer to that question is NBC and News Corp. who are launching a competitor to YouTube.com in Summer 2007.

The company, which has “yet to be given a name, or a managment team” already has distribution deals with AOL, MSN, Yahoo!, and MySpace and are planning on featuring TV shows and full-length films. Hmm … pretty good job considering there is no management team! More details on the venture can be seen in this NY Times article.

The unnamed company plans to generate revenue by making the video feeds free to watch, but subjecting the users to advertisements. How will they structure these ads?

My Thoughts
I’m not sure how the company plans to work advertising into the streaming video, if its alongside the video, or if there are interruptions within the streaming videos themselves. I can say right now that people are NOT going to like interruptions in their programs being streamed from this website; so, if that’s the plan, many people will surely be disappointed.

I wonder how long it will take before some 15-year old tech-geek programs a method of “PVR-ing” the streaming video, and either (1) cuts out the commercials and saves the video commercial-free on the computer for later playback when its convenient for them; or (2) saves the video allowing for playback with a fast-forwarding option.

I guess we’ll see what happens … either way, it could be an interesting service to check out.