Wednesday: Canada’s Wireless Telecom Battle Begins


On Wednesday, March 14, 2007, the battle begins for Canadian wireless phone providers. Why? Because wireless number portability (WNP) finally kicks in after a VERY long waiting period. We are already seeing a flurry of activity in the plans of the wireless carriers, namely, Rogers Wireless, Bell Canada, Telus Corp, and Virgin Mobile Canada. Virgin and Telus are butting heads over who claims to have the “happiest clients” and are both prepared to go to court over it. Instead of paying lawyers millions of dollars … come up with an innovative plan, increase your marketing, or actually give subscribers what they want.

According to a 2005 report, PricewaterhouseCoopers expects 850,000 numbers to be moved from one carrier for another.

Implications? What can we expect?

  • These companies are going to spend more money on advertising and marketing
  • More cost-effective phone and data plans to be more competitive
  • For consumers, its good time to take advantage and get locked in to a ‘likely’ great rate while these companies are fighting over subscribers
  • Upcoming quarterly revenues/EPS may fall shorter than expectations due to increased costs and/or lost customers (who is going to be the big gainer?)

Also, another exciting event happens on Wednesday! Research In Motion (RIM) is finally releasing their latest BlackBerry 8800 into Rogers stores. Hmmm … I wonder if they are going to try for a big promotional event in correlation with WNP? My suggestion, go out and see what deals you can find. Who knows how long they’ll last?