Social Media Revolution


Socialnomics put together a great video that demonstrates the growing marketing power for companies that use and learn to master social media tools, social networks and content optimized for mobile devices.

The video has a ton of very powerful stats on targeting and communicating effectively and honestly with consumers and show consumer trends that have only continued to accelerate in the direction indicated by the video.

“Over 96% of Generation Y-ers have joined a social network.”

“Social media has overtaken porn as the #1 activity on the web.”

“1 out of 8 couples married in the U.S. last year met via social media.”

“Facebook added over 100 million users in less than 9 months”

“iPod application downloads hit 1 billion in 9 months”

“If Facebook were a country, it would be the 4th largest.”

“80% of companies use LinkedIn as their primary tool to find employees.”

“The fastest growing segment on Facebook is 55-65 year-old females.”

“>80% of Twitter usage is on mobile devices — people update anytime, anywhere.”

“YouTube is the second largest search engine in the world.”

“Wikipedia has over 13 million articles – studies show it’s more accurate than Encyclopedia Britannica.”

“There are over 200,000,000 blogs. 54% of bloggers post content or Tweet daily.”

“25% of search results for the world’s top 20 largest brands are links to user-generated content.”

“34% of bloggers post opinions of products & brands.”

“People care more about how their social graph ranks products and services than how Google ranks them.”

“78% of consumers trust peer recommendations. Only 14% trust advertisements.”

“Only 18% of traditional TV campaigns generate a positive ROI.”

“25% of Americans in the past month said they watched a short video … on their phone.”

“35% of book sales on Amazon are for the Kindle.”

“24 of the 25 largest newspapers are experiencing record declines in circulation.”

“More than 1.5 million pieces of content are shared on Facebook daily.”

Still think social media is a fad?

Geeks Love Halloween


The rumors are true. Technology geeks do have a thing for Halloween. Mashable scoured the web and found some great pumpkin carvings well representing the current state of web technology and social media. The Twitter Fail-Whale (below) is great and there’s a fantastic carving of Diggnation hosts Alex Albrecht and Kevin Rose.
See more at: 12 Awesome Social Media Halloween Pumpkin Carvings.

failwhale-pumpkin

Source: Scott B. on Flickr via Mashable!

The iPhone App Store is also cashing-in on the Halloween frenzy. The App Store is promoting its “Halloween Apps & Games” section where you can carve virtual pumpkins with “iCarve” and play Halloween-themed games.

apple-store-smort-zombies

One notable oddity, a game called Attack Of The Zombie Bikini Babes From Outer Space was launched in the App Store two days ago. Smort (rumored to be Smule’s Evil-Twin by Techcrunch) launched the game. As TechCrunch puts it, Smort looked at common themes popular within App Store games, and generated a list: Bikini Babes, Zombies, Bombs, and Bloodshed. This game is the result of that (innovative? smart? creative?) thinking. What are your thoughts? (see video below)

Personally, I think this is really smart. Now, although this game doesn’t necessarily look that compelling, I think that Smort has the right thesis: Research. Build. Launch. Iterate. Repeat. App Store trends are constantly changing. Therefore, monitoring user behavior and download trends can lead to new learnings about your target audience.

My advice: If you’re a startup/entrepreneur, go research your market (do a quick market survey if you wish), build your app and launch it! Review your analytics/metrics, iterate and launch again quickly. There are some app-hungry consumers out there.

Viral Marketing Whitepaper


Viral marketing can be a huge asset to the launch and sustained growth and success of any product or business.

I am in the process of creating a whitepaper that brings in proven strategies as well as specific case studies of successful viral marketing efforts. The whitepaper will also cover more specific strategies centered around mobile App Stores and effective utilization of Facebook Connect and Facebook application pages. Lastly, it will contain a bible of social media strategies.

I kindly ask all of you to share any viral strategies that you have used to-date, along with key dates and timelines, screenshots, verbiage used in messaging, and key metrics (user growth, #downloads, etc…) achieved from the strategy.

Please leave comments below, or DM/@ me on Twitter with links to your story, my username is @jsookman. I will be tracking posts with the #UbiquitousVC hashtag, so please use it!