Me: Rebranded


RIM just recently launched BlackBerry Messenger 5.0 (or BBM 5.0). In doing so, they have given each person a “trendy” new way to identify one another. Here’s my new identity:

It’s a QR Code, or a 2D-bar code, for those of you getting acquainted with the technology. Fairly new to North America, it’s actually been around since 1994, first developed in Japan, and quickly adopted by South Korea.
It’s actually very smart. By using this technology, RIM has developed buzz. Instead of having to be a computer science major, anyone can now add each other to the BBM community. Hold up your BlackBerry and scan a QR Code, and viola, you’ve just added a contact. Nice!
People are excited about these foreign images and are eager to upload, scan, share and discuss the process with their friends. The only problem is if you have too many friends: Kevin from Crackberry.com posted this to Twitter … 2 hours later, he had over 10,000 requests and his BlackBerry became unusable. Who said popularity was a good thing?