New Video 2.0 Website to come from NBC and News Corp


I’m not sure who would really want to go head to head with Google, but apparently the answer to that question is NBC and News Corp. who are launching a competitor to YouTube.com in Summer 2007.

The company, which has “yet to be given a name, or a managment team” already has distribution deals with AOL, MSN, Yahoo!, and MySpace and are planning on featuring TV shows and full-length films. Hmm … pretty good job considering there is no management team! More details on the venture can be seen in this NY Times article.

The unnamed company plans to generate revenue by making the video feeds free to watch, but subjecting the users to advertisements. How will they structure these ads?

My Thoughts
I’m not sure how the company plans to work advertising into the streaming video, if its alongside the video, or if there are interruptions within the streaming videos themselves. I can say right now that people are NOT going to like interruptions in their programs being streamed from this website; so, if that’s the plan, many people will surely be disappointed.

I wonder how long it will take before some 15-year old tech-geek programs a method of “PVR-ing” the streaming video, and either (1) cuts out the commercials and saves the video commercial-free on the computer for later playback when its convenient for them; or (2) saves the video allowing for playback with a fast-forwarding option.

I guess we’ll see what happens … either way, it could be an interesting service to check out.