On Ritual’s Chicago Expansion – Live Broadcast

The fine folks at TastyTrade in Chicago invited us at Ritual to join their live broadcast show Bootstrapping in America a couple weeks ago. Big thanks to Tom Sosnoff and Tony Battista for making it a fun time on the air.

In the 20 minute segment below, we spend some time talking about some of Ritual’s early moves entering Chicago, our second major metro market and first area of expansion into the US.

After the show, they asked what three tips I had for growing a successful B-to-C business (below). Do you agree?