Socialnomics put together a great video that demonstrates the growing marketing power for companies that use and learn to master social media tools, social networks and content optimized for mobile devices.
The video has a ton of very powerful stats on targeting and communicating effectively and honestly with consumers and show consumer trends that have only continued to accelerate in the direction indicated by the video.
“Over 96% of Generation Y-ers have joined a social network.”
“Social media has overtaken porn as the #1 activity on the web.”
“1 out of 8 couples married in the U.S. last year met via social media.”
“Facebook added over 100 million users in less than 9 months”
“iPod application downloads hit 1 billion in 9 months”
“If Facebook were a country, it would be the 4th largest.”
“80% of companies use LinkedIn as their primary tool to find employees.”
“The fastest growing segment on Facebook is 55-65 year-old females.”
“>80% of Twitter usage is on mobile devices — people update anytime, anywhere.”
“YouTube is the second largest search engine in the world.”
“Wikipedia has over 13 million articles – studies show it’s more accurate than Encyclopedia Britannica.”
“There are over 200,000,000 blogs. 54% of bloggers post content or Tweet daily.”
“25% of search results for the world’s top 20 largest brands are links to user-generated content.”
“34% of bloggers post opinions of products & brands.”
“People care more about how their social graph ranks products and services than how Google ranks them.”
“78% of consumers trust peer recommendations. Only 14% trust advertisements.”
“Only 18% of traditional TV campaigns generate a positive ROI.”
“25% of Americans in the past month said they watched a short video … on their phone.”
“35% of book sales on Amazon are for the Kindle.”
“24 of the 25 largest newspapers are experiencing record declines in circulation.”
“More than 1.5 million pieces of content are shared on Facebook daily.”
Still think social media is a fad?